Pureology Purify Shampoo is a cleanser formulated for color-treated hair. It removes dirt, oil, and buildup without stripping color, while improving manageability and shine. Use 250 ml bottle in the shower, lather into wet hair, rinse, and follow with conditioner. Suitable for regular use to maintain color vibrancy and scalp freshness. Formulation supports healthy-looking hair with salon-quality results.